Building your Shopify store from scratch is tough.
It takes patience and consistency.
As an entrepreneur, you’ll juggle all of your business functions mostly by yourself, be it finance, logistics, or marketing.
A lot of people find this overwhelming and lose their hope of building a successful Shopify store.
In fact, 90% of eCommerce stores call it quits within 120 days!
Let’s face it—it’s challenging. However, it’s not impossible. A combination of a good marketing strategy, persistence, and the right tools can get you there.
To give you some inspiration, we reviewed some loved 6-figure Shopify stores and tried to understand their marketing strategy.
We observed some valuable tactics that can you can implement for your D2C brand to scale your own Shopify store!
Some eCommerce stores do just the right things and deploy just the right tools to put a smile on their customer’s faces. Let’s talk about a few of them.
Heads Up for Tails (HUFT) is an eCommerce store that sells pet products. Their products include food, clothing, collars, bowls and feeders, grooming products, and much more. Rashi Narang started the store in 2008, and the store has since received $10M+ in funding.
The store’s progress took over a decade worth of consistent effort. However, they managed to design a thorough marketing strategy that resonates with their target audience.
The best part about HUFT, though, is its customer support. The store’s customer support staff is quick to provide resolutions over call and email.
If you add an item to your cart and don’t check out, the staff calls to inquire if you had any trouble using the platform. If you have a question about a product, you can use the chat assistant on the website for quick answers.
HUFT is a perfect example of how nurturing a customer with real-time support can translate to revenue growth. If you’re considering a customer-focused strategy to grow your revenue, you need a powerful chat assistant.
Use an AI-powered chat assistant like LimeChat to provide real-time assistance to your customers. Automated responses not only help customers navigate problems quickly, but also reduce the workload on your backend.
What’s the biggest fear of a customer shopping from a new eCommerce store?
It’s that the product will either be subpar or the store will levy hidden charges.
YellowFashion sells designer bridal sarees and similar products. They used Shopify like a lot of their competitors but did one thing to stand out.
They provide plenty of information right on the product page.
When you visit a product page, you’ll see a large photo of the product. Many Shopify stores, especially in the apparel niche, make the mistake of using relatively smaller pictures that need to be clicked on to zoom. In addition, you can hover on the photo to focus on any specific part of the product.
When you scroll down, you’ll find almost every detail you need to know before you make a purchase. This eliminates the need to guess regarding hidden charges, refund policy, and product quality.
Hidden charges, in particular, are not well-received. As many as 28% of shoppers abandon their carts when presented with unexpected shopping costs.
Customers that spend an hour choosing a product only to find out that shipping costs another ₹500 might just take their business elsewhere.
If you still have any queries that aren’t answered on the product page, there’s a live chat assistant that will try to resolve your questions quickly so you can move forward to check out.
The store effectively aims to answer all questions a customer may have to minimize the time it takes them to reach the checkout page after they’ve decided to buy.
Flat Tummy Tea set up their Shopify store in 2013. Their product is a herbal detox tea that aids faster metabolism, boosts energy levels, and reduces bloating to give your stomach a flat look.
The website brings in revenues in excess of $35 million… by selling tea!
The company goes big on social proof. Let’s look at how.
Flat Tummy Tea has a massive following on their Instagram. They’ve been growing their follower base consistently through influencers. Plus, they sponsor celebrities, bloggers, and actresses so they can use their product and show off the results on Instagram.
It’s not just their Instagram, they have emphasized social proof just as much on their website, too. The Reviews page on their website has over 14,000 reviews!
So, how is this helpful?
First, the market is saturated with half-decent weight loss products. Social proof can be an effective tool to gain customers’ confidence as they browse through the millions of products on the internet.
Think about it. Wouldn’t you trust a product that has been endorsed by 14,000+ people?
This strategy works perfectly if your Shopify store sells a product that is both highly visual and transformative.
Use Instagram as a marketing channel and use a Shopify app like Yotpo to collect reviews for social proof.
So what are these three very successful Shopify stores doing to grow?
Their strategies reveal the following factors of success that you too can use to build and grow your Shopify store.
Customer support is the most vital component for you as you build a 6-figure eCommerce store.
As per the Pareto Principle (also known as the 80/20 rule), 80% of your revenues are attributable to 20% of your customers. Therefore, customer retention is just as important as customer acquisition.
Ensure that you have the right tools in place on your Shopify store to provide excellent customer support. Consider using modern tools such as a level-3 AI chat assistant to provide real-time resolutions to your customers.
Nobody likes hidden charges. eCommerce stores often don’t reveal shipping charges until the customer reaches the checkout page.
If the customer isn’t willing to spend on shipping, the time they spent browsing through your products is wasted. They’ll not only walk away without a purchase, but they’ll also remember the bad experience.
As a result, they’ll refrain from recommending your product to others even if it’s a great product. You lose goodwill and a customer.
What this means is, there’s nothing you stand to gain by not being completely transparent.
Reveal all potential charges on the product page so customers can decide if they’d like to move forward before they invest their time in browsing through your store.
The product page is the entry point of your customer’s journey. Being direct and thorough is a great way to make it trustworthy and credible.
A detailed product page contains more than just a description of the product. It mentions the return and refund policy, warranty/guarantee, and similar details.
For instance, the Yellow Fashion product pages clarify that the color of the saree may differ slightly from the picture.
If this isn’t clarified upfront, customers will express their resentment as a negative review when they notice the slight color difference.
Reviews, or social proof, are a time-tested way to gain a customer’s trust. Brands can pay influencers to say nice things, but they can’t fake customer reviews. The reason? Online shoppers can spot a fake review from a mile away.
Reviews work both ways, though. If you want to leverage product reviews, you need to ensure that you have other variables figured out.
If you have a low-quality product or no customer support mechanism to answer queries instantly, you’re bound to receive negative reviews.
However, once you have other things sorted, a healthy accumulation of positive reviews can bring ample benefits and underpin your efforts of building a 6-figure Shopify store.
A chatbot is central to an eCommerce store’s customer experience. Most Shopify stores use a chatbot to allow customers quick access to the support team.
However, as you scale, the volume of customer queries starts to increase considerably. AI can help you tackle a large volume of customer queries, but there’s just one problem. Most chatbots use level 2 AI.
LimeChat is the world’s first level 3 AI chat assistant. It understands intent, context & sentiment, and replies like a human.
We’ve helped many eCommerce businesses achieve customer success on their Shopify store, and we can help you too.
If you want to learn more about how you can use level 3 AI to enhance your customer service, schedule a free demo with us!