Conversational marketing is the simple act of reaching out to your online customers and engaging with them. It is a dialogue-driven approach to selling that focuses on what the customer wants.
Once you are on talking terms with a potential buyer, you can quickly take him through your marketing and sales funnels and convert him into a buyer. So, conversational marketing is a way of converting leads by interacting with the consumer.
So, it is a way to bring together the sales and marketing teams, enabling them to deliver real-time personalized virtual assistance and build brand advocacy.
Conversational marketing can help eCommerce businesses give that missing ‘personal touch’ to the buyer’s requirements.
Getting the potential customer to reveal his needs, and focusing on helping him succeed that offers a much better buying experience for him than the one where brands keep up a one-way communication about their products and services.
Conversational marketing makes way for building long-term relationships with the customer by building trust right from the moment they are looking for a way to solve the problem at hand.
This helping them have a fabulous buying experience. You can drive customer engagement, build brand loyalty and see revenue growth with this tool.
It’s an agreed thing that consumers’ expectations have increased. Today’s tech-savvy consumer has a world of information right in his palm (smartphone).
He is looking for solutions on the go – time is money, and he is obsessed with finding out what value he will get from the purchase. Also, eBusiness is no longer limited to a website alone, but is spread across social channels.
This is where conversational marketing can help you get customers to convert faster, and when buyers are enabled to have a personalized chat with you instead of filling out forms, you have more chance of converting them. This is because it is:
So, needless to say, conversational marketing is changing customer buying patterns. The personalized digital marketing approach that helps brands connect with potential clients across channels, is engaging them, converting them.
Let’s see what this can beget eCommerce businesses. The conversational marketing approach can:
Imagine this: You are browsing through an online catalog, looking for a solution to a particular issue. You come across a product that you think can help you fix the issue but have a couple of doubts. What do you do?
You look for a way to reach out to the seller – a phone number, an email? Or maybe a lead generation form.
You fill it out, wait for some response. It may come, may not, a day or two later. If you get the answer you want, you make a decision, buy the product.
If this does not happen quickly, you are frustrated, and begin to look elsewhere for what you want, seeking a better buying experience.
Now imagine you coming across a quick solution (read AI assistance) to those doubts. You’re satisfied, and make the purchase. Level 3 AI chatbot has empowered yet another customer. So, what worked?
Typically, sales leaders tend to focus on social media marketing and other automated digital solutions for conversational marketing, apart from customer loyalty programs. But then, typically, these are not scalable and don’t drive results.
Email marketing, for instance, has an open rate as low as 2%. Such forms of live customer support cost the company a lot, and yet, only manage to answer repetitive queries which could have been easily automated saving time, money and effort.
Some companies may already be using some of these marketing tools:
Level 3 AI Chatbots are among that bunch of unique technological marvels that have changed the way we live, or in this case, the way we do business. According to a report by Gartner, by 2022, 70% of white-collar workers will be using conversational platforms every day.
A chatbot is that benign presence on your website that uses artificial intelligence to help a customer have a better buying experience, and at the same time, help you by giving you loads of growth-laden inside data by the way of customer preferences and requirements.
A smart conversational AI-led chatbot, such as LimeChat, has the power to revolutionize conversational marketing and make a deep impression on buyer patterns.
Led by technological advancements in the field of Artificial Intelligence and Natural Language Processing is the future of ecommerce personalisation and enhanced customer experience.
The results are already here – LimeChat has attained a conversion rate of up to 20%, highest in the industry with numerous leading D2C Ecommerce brands.
This is the future of eCommerce personalization and customer satisfaction. And that is because customer satisfaction from conversational marketing is at an all-time high for eCommerce businesses.
Eighty-one percent of those who made a purchase using a chatbot said they’d do it again because while it was fun, easy, and quick, it was also informative and satisfactory.
Happy customer feedback shows that these smart bots are quite effective when it comes to selling to and satisfying customers.
In short, if you are in the eCommerce business, you market-tune your selling strategies and reach more conversions using conversational marketing tools, specifically, retail chatbots, for live assistance. The pluses are:
To realize the above goals, using a smart AI-powered chatbot like LimeChat, which uses the most advanced level 3 AI mechanism to better understand the user intent and personalised buying journey at scale is the best thing you can do to double the impact of your conversational marketing strategies for your eBusiness.
This will lead to: