Ecommerce Customer Engagement Strategies to Bring Back Shoppers to your Website

Learn about ecommerce customer engagement strategies to bring back online shoppers to your website. 

If you’re like most businesses, you have a pretty solid understanding of what it takes to get someone to visit your website. You know it takes up-to-date content, well-designed pages, and a clear call to action. But what happens when someone leaves your site?

We all know that once customers leave your website, they’re gone for good. Unless you find them again and get them to buy from you, they’ll probably never interact with you again.

The truth is: once a visitor has left your website – whether or not they have made a purchase from you, it’s important to keep them engaged to be able to drive conversions from those who do know of you and can get them to buy from you.

That’s why it’s so important to be able to get them engaged before they leave—whether or not they have made a purchase from you. If they don’t know of your brand yet and haven’t interacted with you before leaving, it becomes much harder for them to convert later down the line if you don’t keep them engaged.

So what do we mean by engaging? It could mean anything from encouraging subscribers, driving social shares and traffic back to your site, or even just reminding people that they forgot something in their shopping cart. 

The key is making sure that these interactions are relevant and timely so that they can drive sales over time.

In this blog post, we’ll go over some strategies for both types of interactions: those who have not made any interaction with you (yet) and those who have (subscribed, bought something, or abandoned cart). We want to show you how to keep your website fresh in the minds of those who have already interacted with you, as well as how to engage with those who haven’t yet made a purchase.

What is off-site ecommerce customer engagement? 

Off-site ecommerce customer engagement strategies are simple ways you can interact with your customers outside of your store or website. 

This can include things like sending them emails, sharing on social media, and sending them push notifications—essentially any interaction that doesn’t happen directly on your eCommerce site. 

The idea behind this is that you’re able to talk to customers, answer questions, and build relationships directly with them—without having to rely on the constraints of a website.

Building off-site customer engagement is an important part of your marketing strategy. It’s not just about driving traffic to your site but also about keeping customers happy and engaged with your brand. This includes communicating through email marketing, social media marketing, and content marketing—all of which can be used to build relationships with potential customers who have shown interest in your business by visiting your website or social media pages. This engagement can be used to enhance the customer experience, increase loyalty, improve brand perception, and ultimately drive sales.

8 off-site ecommerce customer engagement strategies for online brands 

When you engage your customers with an off-site strategy, you’re not just trying to get them to buy something. You’re also trying to keep them engaged and coming back.

If you’ve already got a customer’s contact details, you can use it to communicate with them and engage with them across multiple channels. 

For example, if someone has made a purchase, you could send them an email thanking them for their business. You could also run cart recovery campaigns on Facebook or Twitter, where your product recommendations are tailored to their previous purchases.

Additionally, you could use tools like LimeChat to automate some of these processes. For example, if someone leaves the website without checking out, LimeChat could automatically send them a reminder email asking if there was anything else they needed help with.

1. Reach out to consumers on email 

Email is one of the most effective ways to engage with your audience. You can send them valuable information, or you can use it as an opportunity to engage them in a conversation and create brand loyalty. You can use it to send newsletters, updates on new products or special offers, or just have conversations with people interested in your store.

This strategy is particularly effective because it allows you to send a personal message to each customer, which can be customised based on their past activity. Additionally, email campaigns are easy to scale, so you can reach many customers at once without having to spend much time or money.

You can make your email more effective by sending it at the right time and in the right context. 

For example, if you sell clothes and you notice that a customer has recently viewed a particular item of clothing, send them an email with a discount code for that item. This will encourage them to come back to your website and purchase it! 

2. Connect with them on WhatsApp 

The best way to reach customers is through a direct message on WhatsApp. It’s a great way to get in touch with people who aren’t on your mailing list or aren’t following you on social media. This is because it’s the most personal form of communication. You can send them a link to a product, and they can respond immediately by clicking the link.

With the advent of the messaging app, companies can now engage with their customers 24/7. It’s a great opportunity for brands to provide real-time customer service, as well as send out marketing messages and offers. The best part about this strategy is that it doesn’t cost you anything! 

You can send them messages about new products, let them know about upcoming sales or promotions, and even ask for feedback or customer testimonials.

Learn more about WhatsApp campaigns to boost customer engagement here. 

3. Connect with consumers through SMS/ text messages  

If you have a customer who is using your eCommerce website but not engaging with it, there’s a good chance they’re not getting the most out of their experience. In order to get them to engage with your brand, you can use SMS outreach. The process is simple: send an SMS (or text) message to the phone number associated with the account, letting your customer know about a new product or sale and inviting them to visit the site.

SMS messages are short, sweet, and easy to digest, and they’re proven to be effective at driving engagement. They are also the most effective way to reach out to customers who have abandoned their cart or stopped interacting after a purchase.  

It’s a highly personal, direct method of communication that can be used to generate a response and keep the customer engaged in the process of making a purchase. SMS can also be used to send follow-up messages throughout the customer journey, increasing customer satisfaction and loyalty. 

4. Get social through the Facebook messenger 

With Facebook’s ever-growing popularity, it’s no surprise that many people are turning to Messenger as their preferred method of communication. If you want to engage with your customers and clients, this is one of the best ways to do it.

Facebook Messenger is an excellent tool for engaging with your customers. You can send a message that pops up in the app, which is easy to respond to, or you can send one that goes directly to the person’s inbox. The latter option is more convenient because it allows you to have a conversation without having to wait for them to check their Facebook Messenger.

Another benefit of using Facebook Messenger is that it allows you to create a customised experience for each individual customer based on what they’ve purchased from you before, who they are connected with on social media, and more. You can set up personal, one-on-one conversations with customers that are really intimate and unique. It’s super easy to do, and it’s a great way to build trust with your customers and get them excited about your brand.

5. Send push notifications – mobile and web 

Push notifications are a great way to engage customers who are already on your site. Whether you’re offering an exclusive deal or just reminding them of how much they love your products, push notifications can be a powerful tool in getting people to come back to your site and shop more often. Or even just give them a sense of what’s happening in your store at any time.

Push notifications are short messages sent from your business’s app or website that pop up on the screen while a user is using their phone. This allows you to send reminders about deals or special offers, let people know about new products or updates, and more. 

The important thing to remember when sending push notifications is that they should be relevant, timely, and personalised so that customers don’t feel like they’re being bombarded by advertisements or irrelevant information. 

When done right, push notifications can help you connect with your customers in a way that feels personal while still being convenient—and they’re great for reminding people about what they were doing when they looked at something on your site or app!

6. Initiate conversations  

Conversations are the cornerstone of any eCommerce brand’s customer engagement strategy. They help you understand your customers even better and get them to convert, too. 

It all starts with initiating the conversation: run retargeting and remarketing ads targeted at users who have expressed interest in your site before but never converted. This way, you can start the conversation with users that are already interested in what you offer. 

Once they open their emails or revisit your website, you’ll be able to engage them further by offering them personalised content based on their interests and preferences.

7. Create retargeting ads on social media platforms 

Retargeting ads are an effective way to reach out to customers who didn’t convert or engage with you in the past. Retargeting ads allow you to show your ads to people who have visited your website but didn’t make a purchase or convert. These ads are shown on social media platforms like Facebook and Instagram.

You can target people based on their interests, demographics, location, and many more things. It is important that you create a strategy for retargeting them so that it doesn’t annoy them or turn them off completely from buying from your store in the future as well.

8. Run remarketing ads on search engines 

When your customers are searching for products or services, they’re in a buying mindset. Remarketing ads can help you reach them again with products that are relevant to their search.

Remarketing ads on search engines are a great way to boost eCommerce customer engagement. These ads show up when people search for products they have previously viewed or purchased on your website. These ads can be used to offer them a discount on the product they have previously viewed or to remind them of the product they have recently purchased.

Remarketing ads are a great way to keep in touch with customers who have already visited your site. These ads allow you to target your customers who have already visited your website and show them relevant products they might be interested in purchasing. 

This can be done through a variety of different methods, including showing them ads that target their previous searches or showing them products that were viewed previously but not purchased. They help you reach people who are already familiar with your brand and have shown interest in what you have to offer. 

Wrapping up

It’s time to get your digital presence game up.

The more you understand your customers, the better you can engage them.

If you’re an eCommerce business, you know how important it is to keep your customers engaged. The more times they come back, the more likely they are to convert into loyal buyers. If you want to make sure that happens, you can’t just focus on your site—you also need to be present where your customers are!

With LimeChat’s comprehensive coverage of most channels and its ability to help you create a seamless experience across all channels, it’s easy to keep up with your customers wherever they may be!

Book a demo today!