We’ve discussed how you can leverage 2-way messaging on WhatsApp for your e-Commerce brand.
Today, we bring to you an even more compelling post — real-life examples of how our D2C clients deployed 2-way communication on WhatsApp to increase sales, reduce drop-off, reduce cart abandonment, deal with RTO, increase CSAT, and more!
In fact, India has 340 million monthly WhatsApp users.
Did you know that interactive marketing campaigns have the highest rate of success, and WhatsApp is the platform that lets your customers interact with you the most?
In fact, take a look below-
What happens when you add the power of level-3 AI to this mix?
Level 3 AI, our signature chatbot, is the closest to human-level AI that responds to free text- scanning your customer’s intent and sentiment to provide personalised answers.
When you leverage Level-3 AI chatbots in your interactive WhatsApp marketing strategy:
Thus, engaging your customers in 2-way communication on WhatsApp is one of the best WhatsApp marketing strategies you can deploy.
Let’s face it — you need a conversational agent made by a company that understands your unique needs and pain points in the D2C industry as well as you do if you want your marketing campaigns to achieve the greatest success.
You, therefore, need a brand that understands:
This is not just any marketing campaign we’re talking about. This is a marketing campaign on the most popular private and social messaging platform that exists.
Since your customer is coming to your brand from a platform that they use only to engage in one-on-one or group conversations in an informal setting, they are looking for that sense of comfort and familiarity in their interactions with your brand a well.
You therefore need a chatbot that is capable of carrying on conversations with your customers — by both offering them a set of options that smoothen their purchase journey, and also letting them type out queries or concerns that you haven’t provided options for.
This is possible only through a Level 3 AI conversational assistant like LimeChat. A Level 3 AI agent also allows you to interact with emotionally intelligent responses with your customers, thus mimicking the personality and success of a human salesperson.
Since WhatsApp is one of the only platforms that allows you such a high level of interaction with your customers, and since it rewards conversations rather than standalone messages, you should be able to leverage its various features to inject your brand personality into your 2-way WhatsApp messaging strategy.
You should be able to make use of all of WhatsApp’s features, including by adding photos, videos, emojis, and other tools to personalise and humanise an otherwise bland WhatsApp marketing strategy.
Using these tools helps you build and solidify your brand image, and deliver a memorable customer experience.
We at LimeChat built a Level 3 AI conversational agent specifically to allow you to leverage your brand personality in a 2-way messaging strategy on platforms like WhatsApp.
Additionally, our experts understand that the updates WhatsApp has brought to its marketing interface show that it wants brands to engage in personalised, conversational, 2-way messaging in their WhatsApp marketing strategies.
Most customers are relentlessly attacked with many generic promotional messages every day, on messaging platforms and on email. Most customers don’t even bother opening these messages.
A successful WhatsApp marketing strategy is only that which can customise its marketing strategy to every user in a scalable way.
LimeChat’s level 3 AI chatbot stores and recognises user data in a manner that allows it to personalise its conversations with each one of your customers. It allows you to retarget customers in a timely manner, by letting them know about promotional discounts, hot products, products going out of stock etc based on their past activity and interaction with your brand website.
Ultimately, it is measures like this that take a conversation from a one-sided promotional barrage to a 2-way communication.
Man Matters is a forum for men’s holistic wellness. It sells items for hair, weight, skin, sex, sleep, and other ailments, and offers online consultations for these and other health concerns.
WOW Skin Science delivers high-performance, plant-powered solutions backed by science. They provide holistic wellness products for hair care, skincare, face, and body grooming.
The June Shop is an eCommerce brand that sells unique and affordable home décor, stationery, travel essentials, and other quirky products.
Kapiva is a nutrition brand that develops Ayurvedic products with a contemporary touch, allowing authentic Ayurvedic nutrition to meet the demands of convenience.
Neeman’s is an Indian footwear brand that creates sneakers and loafers that prioritise comfort. Its 2-way messaging campaign on WhatsApp is enviable in terms of how its brand personality shows through conversations.
Prakhar, one of our founding members, recommends the following tips you can adopt to leverage 2-way messaging on Whatsapp to get 2x results:
Found these helpful? Just wait till you read more of his insights here: Top 5 Things a Brand Must do to Take their WhatsApp Marketing to the Next Level!
If you’re looking for that extra-special something, LimeChat is the right place to be! We at LimeChat believe in going above and beyond, and complete that extra mile to make sure our clients get the best returns possible.
How do we do that? LimeChat can help you run all these campaigns using the world’s first Level 3 AI Chatbot:
✓ Abandoned cart
✓ Cross Sell
✓ Regular promotional campaigns
✓ COD Confirmation
✓ COD to Prepaid
✓ Non-Delivery Notification
✓ Order Confirmation
✓ Order Shipment
✓ Customer Feedback
Can’t wait to start your journey with us? Neither can we! Book a free demo now.