Instagram commerce eligibility requirements to get started with social selling
In our previous post, we discussed Instagram shops and their importance. We even walked you through setting up your Instagram shop step by step. To sell on Instagram as a business, though, you must meet a few commerce eligibility requirements.
We’ll cover these requirements in detail in this blog. Every business must pay attention to these requirements since you can’t create a great shopping experience without them.
Let’s get started!
Every business looking to set up an Instagram shop has to meet the following eligibility criteria:
Your account may be deactivated if you violate their policies, including the Seller Agreement, Commerce Policies, Ad Policies, and Policies for Pages, Groups, and Events.
If you allow direct purchases from your website, your Instagram professional accounts must have product listings too.
Your Instagram professional account must represent the online store or website linked to the specified domain. Instagram may ask you to go through a domain verification process to verify that you own the domain.
Your Instagram account must be accessible to tag products in one of the approved markets. Click here to view the supported markets for Instagram.
Additionally, you might be unable to tag products if you’re temporarily outside a supported market. In which case, your account will regain accessibility within two weeks.
Note: Only US -based stores can now use Facebook and Instagram for checkout.
Your Facebook page and professional Instagram account must demonstrate trustworthiness through an authentic, established presence. This also includes maintaining a sufficient follower base.
Avoid giving any inaccurate information about your store or items; otherwise, it might result in your account being deactivated or you losing access to Facebook Commerce surfaces and services.
Facebook Shops, Facebook Page Shops, Marketplace Stores, Live Shopping, and Instagram Shopping are just a few examples of Facebook Commerce surfaces.
As said earlier that for you to sell products on Instagram, it’s important to comply with commerce policies. But if you fail to do so it may result in a variety of consequences, including, but not limited to, the removal of listings and other content, the rejection of product tags, or the suspension or termination of access to any or all Facebook, Instagram, or WhatsApp commerce surfaces or features.
However, if you consistently post content that violates Instagram policies, your account may be suspended. Instagram reserves the right to reject, approve, or remove any listing anytime and for any reason.
For that matter if your listing was rejected for violating Instagram Commerce Eligibility Policies and you believe it was a mistake, you can request a review by following these steps:
If you notice that your product has issues next to your listing, it was rejected because it violates the Instagram Commerce Policies. Here is what you need to do.
But if you can no longer access the marketplace, follow these steps to appeal:
Try first visiting the marketplace by clicking on this link.
Click or tap the link below for more details if:
If the link is active but says that your access has been blocked:
Note: You might need to refresh Facebook or download the most recent version of the app if your marketplace access has been restored.
Items rejected for not complying with Instagram Commerce Policies won’t appear in your shop and cannot be tagged on Facebook or Instagram.
You can ask for a second review in Commerce Manager or Account Quality if you think that items were mistakenly rejected. Every seven days, you can submit 5,000 items for assessment. Alternatively, you might be able to change rejected items for not adhering to Instagram policies.
To search for products that violate Instagram policies and ask for evaluations in Commerce Manager:
Your products are now being reviewed.
Click on an item on the Items tab to display its details, then select issues or channels to discover the item’s review status. Reviews can take a few days.
When your review is accepted, the product is ready for use. The item will remain rejected if the review is not accepted.
Note: Once the review is finished, you cannot request another review of the same items without first editing them.
Buying or selling of the following is prohibited on Facebook, Instagram commerce surfaces and features:
The sale of the following is restricted on Facebook, Instagram commerce products:
78% of salespeople that use social selling outperform their peers who don’t. And Instagram provides a perfect platform for businesses to capitalise on it. The advantages of having an Instagram Shop are many, ranging from increasing brand awareness to visitors to your storefront and generating sales.
However, remember that creating an Instagram shop is not a simple task. You must exert a lot of work and don’t want those efforts to be in vain. Therefore, it’s crucial to carefully consider the instagram commerce eligibility factors set forth by Instagram for shops. Verify that you meet this requirement.
We are aware that understanding these criteria is a tedious task. Moreover, these standards may become complex and challenging to follow.
But you no longer need to worry about it.
Simply get in touch with Limechat’s e-commerce specialists, and we’ll break down each requirement so that it’s clear to you.