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September 10, 2021
Whatsapp Business API

The Ultimate Guide to Whatsapp Business API for E-Commerce Brands

Conversing with your customers is crucial to building lasting relationships with them, and messaging apps offer a compelling and personal platform for engaging with your customers.  You have a better chance of building trust and confidence in your brand […]
August 17, 2021
Customer Experience Blog feature image

The TJ Stein Guide to Customer Experience, Acquisition and Retention

TJ Stein, Sr Director of Member Services at Italic (previously Mailchimp, Media Temple, etc.), said the future of Customer Experience is conversational. Brands should feel approachable– customers now demand answers and open dialogue. You can’t hide behind […]
July 12, 2021

The benefits of conversational marketing using AI Assistance

Conversational marketing is the simple act of reaching out to your online customers and engaging with them. It is a dialogue-driven approach to selling that focuses on what the customer wants. Once you are on […]
July 12, 2021
Feature image retargeting

Retargeting and Remarketing – Differences & Benefits You Must Know

Though the terms ‘remarketing’ and ‘retargeting’ are frequently used interchangeably, they have significant distinctions. The primary difference between remarketing and retargeting is one technique.  Remarketing collects user data from previous customers or email subscribers and […]
July 11, 2021
retargeting campaign

3 Tried and Tested Tricks to Create Successful Retargeting campaigns

First impression is the last impression  We keep hearing this statement. Nevertheless, it doesn’t hurt trying one more time, does it? Particularly when you’re running a marketing campaign.  The first campaign may or may not […]