Retargeting and Remarketing – Differences & Benefits You Must Know

Though the terms ‘remarketing’ and ‘retargeting’ are frequently used interchangeably, they have significant distinctions. The primary difference between remarketing and retargeting is one technique. 

Remarketing collects user data from previous customers or email subscribers and compiles lists for the aim of sending sales emails.

While retargeting mostly entails delivering advertisements to prospective consumers based on their cookies.

While both retargeting and remarketing are helpful in and of itself, combining the two may be the most effective method to boost your digital marketing activities and boost profits.

What is Remarketing? How does remarketing work?

Remarketing is the process of contacting previous or existing consumers to educate them about your product based on their prior purchases or activities.

Email is widely used in remarketing to reintroduce products and services to customers. Remarketing requires the presence of a client mailing list. 

The term ‘remarketing’ refers to the process of contacting previous or existing clients via email. Remarketing is frequently utilised in tandem with a more comprehensive retention marketing strategy.

Remarketing can take the form of sending emails that include the following instances:

• Emphasise the value-added services related to a consumer’s previous purchases.
• Increase the number of products relevant to the consumer’s previous purchases.
• Introduce new products and services that are relevant to the client’s previous purchases.
• Notify a customer that they have added an item to their shopping cart.
• Provide a discount to a consumer who has not purchased from you in the last few days or weeks.

Remarketing is a highly successful method of converting warm leads. Around 81% of customers are willing to make further purchases due to personalised emails, while segmented email marketing can boost revenue by (approx.) 760%.

Popular ECommerce Remarketing Apps

Google AdWords 

Utilising Google remarketing is a simple process that takes advantage of the numerous options provided by the website. Including a tracking pixel on your website simplifies the process of tracing. When a new user visits your website for the first time, their information is automatically added to your remarketing target list.

Additionally, the pixel code can be adjusted for different sites to add more information to pre-set categories. For instance, to boost the success of a marketing campaign, specific prospective buyers may be identified and targeted via highly targeted display adverts. 

Google AdWords is definitely the most frequently used advertising platform. It offers several remarketing possibilities, including:

• Standard retailing 

• Remarketing in real-time

• Remarketing to existing customers

• Remarketing through video

Twitter Ads

A business may gather all website visitors’ cookie IDs by putting a Twitter pixel on their website. In addition, marketers may use Twitter’s custom audiences and exchange sites to effectively and efficiently target their remarketing solutions.

Facebook Remarketing

Remarketing on Facebook refers to the practice of displaying ads to earlier website users. For example, assume you run an internet store. You receive traffic to your buy sites, but your bounce rate is relatively high on these pages. Thus, you understand why people switch, but you still lose them. 

As an example for remarketing, consider the following case study – 

OYO campaign

The tourism business is ideal for retargeting, with OYO being the most successful example. They efficiently target customers who have searched for “bed and breakfasts” in a specific place using Facebook and search engine display advertisements as a ‘win back campaign’ strategy. Oyo runs as many variable remarketing ads on Facebook as possible:

The company retargets similar cities based on what users search for on their site. What this enables OYO to accomplish in a week is as follows:

• OYO developed a following through regular e-commerce.

• OYO said their turnover was 70% the previous year, but given the business’s 200K bedrooms and 125K nightly occupancy, attendance was probably closer to 60%. While estimating the CAC (Customer Acquisition Cost), in 2017, the business spent approximately 76 Cr on marketing. That’s 600,000 nights for a $20 million profit. OYO customers spend an average of 1.5 nights every stay, twice a year (3 nights per customer).

• It has a huge internet following, with over 1.1 million Facebook friends and over 57,000 Twitter followers.

• The application has achieved 10 million downloads and appears to have a substantial social media following.

• Its primary marketing videos on YouTube have amassed over 170 million views.

In summary, the three primary benefits of implementing a remarketing campaign are as follows:

• Your adverts take up valuable rental space in your prospects’ Facebook newsfeed.
• Remarketing on Facebook is unaffected by ad blockers, which have rendered most native advertising ineffective in recent years.
• Marketers with access to so much data via Facebook adverts may target their advertisements precisely.

Benefits of Remarketing:

Remarketing is a highly effective method applied to many sectors and verticals – except for e-commerce.

It acts as a reminder to customers about your brand, which is crucial considering that around 98% of users do not purchase on their first exposure to a brand, and significantly more than 76% abandon online shopping. 

Keeping this in mind, consider the following ways that remarketing can benefit your business.

• Improves the probability of turning a lead – Remarketing increases the likelihood of a prospect becoming a customer. It raises the client’s possibility of contacting you again, regardless of the initial inclination.

• It leverages mobile and video – Another feature that distinguishes remarketing is controlling. There are many ad formats. Additionally, nearly two million websites and applications are accessible across devices. You can also include text and graphics in your Google Display Network remarketing adverts to target prospective website visitors or those watching videos or ads on YouTube while watching other videos.

• You’re saving money – Remarketing’s primary objective is to attract the other 98% of site users who do not convert on their initial visit to your site. It is a critical method of generating leads that will aid in the development of your organization and increase conversions. Remarketing enables you to save money, generate more leads and responses, increase audience engagement, and improve your return on investment (ROI).

What is Retargeting? How does it work?

Retargeting is the process of identifying users who have engaged in online activity (such as visiting your website or social media profile) and retargeting them with digital adverts.

Retargeting is used to target consumers online or display adverts based on their possible behaviours or interactions with your site, such as pages visited or time spent on the site.

For instance, if you’ve visited a website and seen an advertisement for the product on some other website or while browsing through Facebook, you’ve seen retargeting.

Retargeting is accomplished by embedding a pixel on a brand’s website. The pixel collects data about who visits the site and what they do while they are there. The data is then utilized to develop services based on those interactions, which are then advertised via Google display or social media.

Consider the following method to retargeting for a clothing brand:

• The brand incorporates a Facebook and Google pixel into its website.
• Customers visit the brand’s ‘summer dresses’ page.
• The same buyers quit their purchasing carts altogether.
• Additionally, the business may construct a Google display advertisement showing the discounts for ‘summer clothes’. And this advertisement is only displayed to those who have viewed their website’s ‘summer clothes’ page.

According to various data, only 2% of website visitors convert on their first visit.

Advertisers can employ behavioural retargeting to target consumers based on their previous online behaviour while improving their likelihood of conversion.

Any consumer products company might observe a conversion rate of 50% to 60% from retargeted website visitors.

Popular ECommerce Retargeting Apps

Retargeting is available on Ad platforms. In many ways, venues are unique and complementary, each serving different goals. In addition, marketers often use multiple megapixels on their site. The following sections discuss the primary three.

Facebook 

Facebook and Instagram platforms offer over 2.4 billion individuals significant data while creating interest, demographic-based audiences, and powerful on-scale reproductions. These platforms thus simply create unique events, making your eCommerce foundation ideal.

LinkedIn

LinkedIn is unique in that it is a social networking platform geared toward professionals. They are excellent for B2B applications because of their unmatched lead consistency.

Google

Google’s remarketing program is an agnostic platform that operates across all platforms, including Search, YouTube, and Google Display Network. It is estimated that it covers more than 90% of the internet, giving it a compelling platform and perfect for web-wide brand awareness.

Benefits of Retargeting:

If you don’t receive the traffic you believe you should get, try retargeting your website visitors.

Some of these visitors have demonstrated interest in the services or goods your business has to offer, and you may target this interest using retargeting and attract them back again.

The more time you get these repeat clients before, the more likely you are to sell and earn your money. 

Consider the following ways that retargeting may help your company in light of this.

• Increased Brand Recall – Retargeting may decrease the time for your consumers to acquire sufficient brand awareness and create a buy intention. Even though they do not even convert immediately, you’re boosting your odds that your brand’s the first they remember when they decide to move forward. Brand awareness is essential for business growth, and retargeting assists in this area.

• Gain insights – You can gain insights where most of your remarketing discussions are retrieved. Statistics from your current and previous retargeting efforts serve as a roadmap for subsequent efforts to boost quality visits to your website. Over experience, you may acquire laser-like focus for all your digital marketing efforts to maximize results.

• Enhance cost-efficiency – Where do you get the most return on investment (ROI) for every Rs 100 spent on digital advertising? While billboards are practical, some hope that the internet users you are targeting may take action. Retargeting allows you to contact folks who have visited your site at least once, bringing you much closer to conversions.

What is Chat Remarketing?

Chat remarketing is a technique for re-engaging dropped-off users or consumers via their favourite chat platforms, such as Facebook, WhatsApp, SMS, and so forth. 

Social validation, perceived value, rewards, promotional offers, and simple notifications can be leveraged to re-engage clients during a chat session.

Chat remarketing is a game-changer in the online world. 

• This is because it has simplified and accelerated advertising and marketing for any product, service, or brand. 
• The concept of communicating with prospects, potential clients, and other business associates and developing a connection with them is rather innovative. This technique of web marketing is an excellent approach to accomplish this. 
• The way prospects react to your marketing is critical. By changing their minds in the blink of an eye, you may swiftly transition from struggling to generating hundreds of quality leads.

According to studies, between 96-98% of website visitors will leave. And just approximately 4% of visitors convert on their initial visit. 

Chat remarketing is a highly successful way to drive traffic to our website, blog, and other social media domains.

Chat remarketing is a beautiful technique to obtain quality leads without spamming. This happens when you talk with folks interested in buying what you sell. This modest yet effective technique has made it so popular recently.

Remarketing vs Retargeting

When comparing remarketing vs retargeting, they share the same goal: Re-engage and keep individuals previously interested in your company. The difference is the methods employed to re-engage these customers. 

• Remarketing uses email to reach current or ex-customers.
• Retargeting uses advertising to reach and stand individuals visiting your site or social networks. 

Therefore, choosing the appropriate one relies on the kinds of market segments you use and your objectives.

Consider remarketing if –

• you want to concentrate on re-engaging existing or previous consumers
• your advertising budget is limited
• have an active, enageged email list

Consider retargeting if 

• you wish to concentrate your efforts on acquiring new clients
• if you have a high volume of site visitors but no sales
• if you lack an email list of interested prospects.

To summarise, there is no reason why you should opt for one over the other when it comes to remarketing or retargeting. Rather than that, combining the two methods enables you to boost performance and funnel even more qualified leads down your sales funnel.

LimeChat helps Optimise Remarketing and Retargeting performance.

LimeChat’s dashboard automation enables customers to be re-engaged via many channels by scheduling large-scale automated and customised communications.

You can use LimeChat’s robust and cost-effective dashboard built exclusively for e-commerce brands to fuel your business.

All of your Retargeting and Remarketing campaigns may be simply managed and tracked through the LimeChat platform, which is directly accessible from your Web browser!

LimeChat‘s level 3 conversational AI remembers each client’s unique traits, enabling personalised re-engagement. And LimeChat‘s Machine Learning technology continually enhances the buying experience depending on customers’ preferences. 

For example, you supplied the business with information like your skin type, shipping details, and user data. Then, each time a discussion uses the chatbot, LimeChat’s bot memory will automatically extract this information. If needed, the chatbot may complete the whole buying experience, from product design to recommendation to payment.

Want to know more about how we can efficiently optimise your retargeting and remarketing efforts? Book a demo with us today.