Though the terms ‘remarketing’ and ‘retargeting’ are frequently used interchangeably, they have significant distinctions. The primary difference between remarketing and retargeting is one technique.
Remarketing collects user data from previous customers or email subscribers and compiles lists for the aim of sending sales emails.
While retargeting mostly entails delivering advertisements to prospective consumers based on their cookies.
While both retargeting and remarketing are helpful in and of itself, combining the two may be the most effective method to boost your digital marketing activities and boost profits.
Remarketing is the process of contacting previous or existing consumers to educate them about your product based on their prior purchases or activities.
Email is widely used in remarketing to reintroduce products and services to customers. Remarketing requires the presence of a client mailing list.
The term ‘remarketing’ refers to the process of contacting previous or existing clients via email. Remarketing is frequently utilised in tandem with a more comprehensive retention marketing strategy.
Remarketing can take the form of sending emails that include the following instances:
Remarketing is a highly successful method of converting warm leads. Around 81% of customers are willing to make further purchases due to personalised emails, while segmented email marketing can boost revenue by (approx.) 760%.
Utilising Google remarketing is a simple process that takes advantage of the numerous options provided by the website. Including a tracking pixel on your website simplifies the process of tracing. When a new user visits your website for the first time, their information is automatically added to your remarketing target list.
Additionally, the pixel code can be adjusted for different sites to add more information to pre-set categories. For instance, to boost the success of a marketing campaign, specific prospective buyers may be identified and targeted via highly targeted display adverts.
Google AdWords is definitely the most frequently used advertising platform. It offers several remarketing possibilities, including:
• Standard retailing
• Remarketing in real-time
• Remarketing to existing customers
• Remarketing through video
A business may gather all website visitors’ cookie IDs by putting a Twitter pixel on their website. In addition, marketers may use Twitter’s custom audiences and exchange sites to effectively and efficiently target their remarketing solutions.
Remarketing on Facebook refers to the practice of displaying ads to earlier website users. For example, assume you run an internet store. You receive traffic to your buy sites, but your bounce rate is relatively high on these pages. Thus, you understand why people switch, but you still lose them.
As an example for remarketing, consider the following case study –
The tourism business is ideal for retargeting, with OYO being the most successful example. They efficiently target customers who have searched for “bed and breakfasts” in a specific place using Facebook and search engine display advertisements as a ‘win back campaign’ strategy. Oyo runs as many variable remarketing ads on Facebook as possible:
The company retargets similar cities based on what users search for on their site. What this enables OYO to accomplish in a week is as follows:
In summary, the three primary benefits of implementing a remarketing campaign are as follows:
Remarketing is a highly effective method applied to many sectors and verticals – except for e-commerce.
It acts as a reminder to customers about your brand, which is crucial considering that around 98% of users do not purchase on their first exposure to a brand, and significantly more than 76% abandon online shopping.
Keeping this in mind, consider the following ways that remarketing can benefit your business.
Retargeting is the process of identifying users who have engaged in online activity (such as visiting your website or social media profile) and retargeting them with digital adverts.
Retargeting is used to target consumers online or display adverts based on their possible behaviours or interactions with your site, such as pages visited or time spent on the site.
For instance, if you’ve visited a website and seen an advertisement for the product on some other website or while browsing through Facebook, you’ve seen retargeting.
Retargeting is accomplished by embedding a pixel on a brand’s website. The pixel collects data about who visits the site and what they do while they are there. The data is then utilized to develop services based on those interactions, which are then advertised via Google display or social media.
Consider the following method to retargeting for a clothing brand:
According to various data, only 2% of website visitors convert on their first visit.
Advertisers can employ behavioural retargeting to target consumers based on their previous online behaviour while improving their likelihood of conversion.
Retargeting is available on Ad platforms. In many ways, venues are unique and complementary, each serving different goals. In addition, marketers often use multiple megapixels on their site. The following sections discuss the primary three.
Facebook and Instagram platforms offer over 2.4 billion individuals significant data while creating interest, demographic-based audiences, and powerful on-scale reproductions. These platforms thus simply create unique events, making your eCommerce foundation ideal.
LinkedIn is unique in that it is a social networking platform geared toward professionals. They are excellent for B2B applications because of their unmatched lead consistency.
Google’s remarketing program is an agnostic platform that operates across all platforms, including Search, YouTube, and Google Display Network. It is estimated that it covers more than 90% of the internet, giving it a compelling platform and perfect for web-wide brand awareness.
If you don’t receive the traffic you believe you should get, try retargeting your website visitors.
Some of these visitors have demonstrated interest in the services or goods your business has to offer, and you may target this interest using retargeting and attract them back again.
The more time you get these repeat clients before, the more likely you are to sell and earn your money.
Consider the following ways that retargeting may help your company in light of this.
Chat remarketing is a technique for re-engaging dropped-off users or consumers via their favourite chat platforms, such as Facebook, WhatsApp, SMS, and so forth.
Social validation, perceived value, rewards, promotional offers, and simple notifications can be leveraged to re-engage clients during a chat session.
Chat remarketing is a game-changer in the online world.
Chat remarketing is a highly successful way to drive traffic to our website, blog, and other social media domains.
Chat remarketing is a beautiful technique to obtain quality leads without spamming. This happens when you talk with folks interested in buying what you sell. This modest yet effective technique has made it so popular recently.
When comparing remarketing vs retargeting, they share the same goal: Re-engage and keep individuals previously interested in your company. The difference is the methods employed to re-engage these customers.
Therefore, choosing the appropriate one relies on the kinds of market segments you use and your objectives.
To summarise, there is no reason why you should opt for one over the other when it comes to remarketing or retargeting. Rather than that, combining the two methods enables you to boost performance and funnel even more qualified leads down your sales funnel.
LimeChat’s dashboard automation enables customers to be re-engaged via many channels by scheduling large-scale automated and customised communications.
You can use LimeChat’s robust and cost-effective dashboard built exclusively for e-commerce brands to fuel your business.
All of your Retargeting and Remarketing campaigns may be simply managed and tracked through the LimeChat platform, which is directly accessible from your Web browser!
LimeChat‘s level 3 conversational AI remembers each client’s unique traits, enabling personalised re-engagement. And LimeChat‘s Machine Learning technology continually enhances the buying experience depending on customers’ preferences.
For example, you supplied the business with information like your skin type, shipping details, and user data. Then, each time a discussion uses the chatbot, LimeChat’s bot memory will automatically extract this information. If needed, the chatbot may complete the whole buying experience, from product design to recommendation to payment.
Want to know more about how we can efficiently optimise your retargeting and remarketing efforts? Book a demo with us today.